Where Are Your Ads Placed?
Based on your campaign’s maximum budget, target duration, target geographic areas, and business category, the NetLocalAds advertising platform selects the optimal publishers for your campaign. The NetLocalAds platform calculates the optimal publisher allocation by considering many different variables, including, but not limited to:
- the minimum and maximum daily budget required by each publisher;
- the minimum and maximum total campaign budget required by each publisher;
- the estimated cost for each web site visit charged by each publisher;
- the number of visits each publisher can give the advertiser in the geographic areas targeted by the advertiser;
- the number of visits each publisher can give the advertiser for the business products & services promoted by the advertiser.
The media the NetLocalAds advertising platform purchases on behalf of the advertiser is based on executing hundreds of campaigns across multiple online publishers and publisher networks, and the NetLocalAds platform is constantly refining its publisher allocation model as new publishers emerge. Currently, the NetLocalAds advertising platform works with the following publishers and publisher networks:
- Google (Search Engine Ad Network): According to Nielsen/Net Ratings, Google (which also powers AOL Search) is the Internet’s most popular search engine, reaching over 80 million people per month (January 2004). Google’s search engine ad products (AdWords & AdSense) allow NetLocalAds advertisers to promote their products & services when searchers type in specific keywords (e.g. “dentist”) on Google, AOL, and hundreds of other sites within Google’s ad network.
- Yahoo! Sponsored Search: Yahoo!, through its relationships with MSN Search & Yahoo Search (among others), is able to deliver keyword ads to over 90 million people per month (Nielsen/Net Ratings, January 2004). Yahoo’s Sponsored Search ad products (Local Match & Precision Match) allow NetLocalAds advertisers to promote their products & services when searchers type in specific keywords (e.g. “dentist”) on Yahoo, MSN, and hundreds of other sites within Yahoo’s ad network.
- SuperPages.com (Internet Yellow Pages Ad): The largest online yellow pages site, SuperPages.com (a Verizon company) serves millions of people searching for local businesses every month, allowing NetLocalAds advertisers to promote their products & services when searchers type in specific keywords in a specific geographical location (e.g. “dentists” in Los Angeles, CA).
- Advertising.com (Geo-Targeted Banner Ad Network): One of the largest advertising networks, Advertising.com (an AOL company) allows NetLocalAds advertisers to reach over 100 million Internet users each month with geographically-targeted banner advertising.
Not all publishers are selected for each campaign — for many of the reasons listed above. Again, we frequently update the optimal publisher selection as different publishers emerge, and as individual publisher rate cards change.
If it is absolutely critical that your campaign run on a specific publisher (or, alternatively, that it be excluded from a specific publisher), we can arrange it.
